The three terms in mark-scheme form
Bullets a and b are terms — learn the mark-scheme form; an example is not a definition. Society: a large group living together in one organised area, sharing rules. Social issues: problems affecting many people (crime, prejudice, rioting). Culture: the beliefs, values and customs a group shares and passes between generations — learned, not inherited, so it can differ and change. These are AO1, only three of nine marks; the recorded failure is defining and stopping.
The four-tool kit from social influence
Bullet c carries the marks: apply social influence to a social or cultural issue. Four tools: conformity (matching a majority, no order) — a crowd drifting into behaviour none would choose alone; obedience (a direct order from authority) — harmful instructions carried out; deindividuation (losing identity in a group) — rioting, looting, abuse; bystander effect (more present, less help) — someone left unhelped. Name a concept, then say which feature it explains.
The research that supplies the AO3
Strongest answers use obedience, conformity and deindividuation with Milgram, Haney et al., Piliavin and Asch — marks come from using studies, not naming them. Haney et al. (1973): uniforms and anonymity gave deindividuation. Piliavin et al. (1969): on a subway help was usually given quickly (ill more than drunk; males more than females) — counter-evidence to the bystander effect. Milgram: obedience is situational; Asch: a majority overrides judgement.
Drawn from real examiner reports.
Defining the terms then stopping
The documented weakness: candidates define society and culture, then have nothing left. Definitions are AO1 (three of nine marks), so an answer of only definitions earns no AO2 — and AO3 cannot be given without AO2. Instead define briefly, then name the issue, apply an explanation and judge. Self-test: delete "society" and "culture" — is there still an argument?
This was the best-performing issues essay, but weak answers defined "social" and "cultural" and stopped (June 2023 P1 Q22). AO3 cannot be awarded without AO2 (June 2023 P2 Q31).
Confusing conformity with obedience
The classic Topic 5 trap — the two explain different things. Conformity: changing to match a majority, no order given (Asch). Obedience: a direct order from an authority figure (Milgram). Pick wrong and every later point uses the wrong mechanism. On a difference item, two definitions side by side score 1 of 2; the second mark needs a connective like "whereas".
Conformity versus obedience is the classic definition trap requiring connectives (June 2022 P1 Q22), and answering a difference with two separate definitions is recorded at June 2019 P1 Q6 and June 2022 P1 Q7.
Personal vs situational factor — the swap
Candidates give a situational factor when a personal one was asked, and vice versa. Obedience — personality: authoritarian personality; situational: proximity, legitimacy of authority. Bystander — personal: mood, similarity to victim; situational: diffusion of responsibility. A personal factor travels with the person; a situational one changes with the setting.
Candidates asked for a personality factor in obedience gave a situational one and the reverse (June 2023 P1 Q21a and Q21b); the same swap on bystander intervention is recorded at Nov 2020 P1 Q20 against Q19.
Misreporting Piliavin et al. (1969)
Two corrections examiners keep making. It did not find a bystander effect: help was usually given, and quickly — so it is counter-evidence against one, not support. The same-gender claim is invalid: all victims were male, so nothing tests whether helping depends on matching (a validity point). Safe findings: ill helped more than drunk; males more than females.
Candidates wrongly report Piliavin et al. (1969) as finding a bystander effect or diffusion of responsibility (June 2019 P1 Q21a; still happening June 2024 P1 Q25), and a same-gender helping conclusion is invalid because all victims were male (June 2023 P1 Q19c).
The character's name is not application
Four things earn no AO2 on a stimulus item: the character's name ("Nadia conformed"), repeating the stem, copying a stimulus sentence, and describing the issue at length. Application is the stimulus's own detail matched to a named feature. On crowd questions, application was present but knowledge missing — so name and define deindividuation, then apply.
Generic responses cannot be credited on application questions (June 2019 P1 Summary), the character name alone is not enough (June 2022 P1 Q4b and June 2023 P2 Q25), and a crowd question produced application with missing knowledge (June 2024 P1 Q24).
Anti-social does not mean shy or introverted
Candidates read anti-social as meaning shy or withdrawn. In psychology it is behaviour that harms others or breaks society's rules — aggression, vandalism, theft. Its partner pro-social behaviour helps others; neither is about being outgoing. Fatal in a crowd question: one crowd can loot or pass supplies. The check: does the behaviour have a target?
Candidates think anti-social behaviour means being introverted or not enjoying parties (June 2019 P1 Q20; identical again at June 2024 P1 Q21).
Culture is not nationality
Two linked errors. Culture is not nationality — it is the learned beliefs and customs passed between generations, so one country holds many cultures. And a finding may not travel: much research used one place, one time, often young males (Haney et al.; Piliavin's victims male), so generalisability and time are fair AO3. The process may hold even where the rate varies.
Reaching the 7-9 band on the 9-mark Assess
A 9-mark Assess (AO1 3 / AO2 3 / AO3 3); the yearly weakness is AO3 and balance, and here stopping after the definitions. Define briefly, apply the issue's own detail, give two-sided AO3 each with a consequence, then a conclusion. AO3 needs AO2 present.
Match the command word
Marks go on command words, often. Define: the two-element meaning. Describe (2): two unique points. Explain (2): knowledge plus a stimulus link. Strength/weakness (4): two points, justified and applied. Assess (9): knowledge, application, balance, conclusion.
Synoptic essay: use two different topics
If the question asks for more than one area, use two different topics — social influence plus another. Using social influence twice does not satisfy it. Give each area real AO1, AO2 and AO3; most answers sit in levels 1-2, and the discriminator is AO3 and balance.
Society — a large group of people who live together in an organised way in the same area, sharing rules, institutions and expectations about how people should behave.
Social issues — problems or concerns that affect many people within a society, such as crime, prejudice, rioting, bullying, or people failing to help someone in trouble.
Culture — the beliefs, values, customs and behaviours shared by a group and passed on from one generation to the next. It is learned, not inherited biologically.
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