Aim — what makes people help
Aim: to investigate the factors affecting helping towards a stranger who collapses in a real, everyday setting. Four things varied: victim type (ill with a cane, or drunk), race, a model helper, and group size. Earlier work used labs where the victim was only heard; Piliavin wanted him directly visible. A study of bystander intervention — not obedience or conformity, and not proof of the bystander effect.
Procedure — the staged collapse
A field experiment on the New York subway, express trains non-stop ~7.5 min; about 4,450 travellers were unwitting participants. Each team had a male victim, a male model and two female observers; all victims were male, dressed identically. About 70 s after departure the victim collapsed and stayed down until helped. Cane (sober): 65 trials. Drunk (alcohol smell): 38 trials — 103 in all. A model helped if no one else did.
Findings — results and conclusions
Results (observed): cane helped on 62 of 65, drunk on 19 of 38; median ~5 s vs ~109 s; ~90% of first helpers male; help did not fall away as the carriage filled. Conclusions (inferred): an ill victim is helped more readily than a drunk one; diffusion of responsibility did not occur (victim visible, inescapable), explained by the arousal cost-reward model — an emergency creates arousal and the bystander picks the cheapest response.
Drawn from real examiner reports.
No bystander effect was found here
The most-corrected error here, still recorded five years on. Candidates write "Piliavin showed the bystander effect — more people, less help." In fact the victim was usually helped, and help did not get rarer as passengers rose — the conditions that spread responsibility were absent (victim visible, doors shut). Safe: diffusion of responsibility was not found.
Candidates wrongly credit this study with finding a bystander effect and diffusion of responsibility (June 2019 P1 Q21a), and the same error was still being made in the most recent full-cohort series (June 2024 P1 Q25).
Same-gender helping can't be concluded
"Most helpers were men, so they help their own gender" cannot be drawn: every victim was male. A same-gender claim needs both halves — men helping a man AND women a woman — so you cannot separate it from "men readier to lift a stranger." Safe: men helped more than women, where a man had to be lifted (~90%). Anything held constant can't be a conclusion variable.
Examiners corrected the claim that the study demonstrates same-gender helping, since all the victims were male (June 2023 P1 Q19c).
A result is not a conclusion
A result is what was observed ("cane victim helped on 62 of 65 trials"). A conclusion is what Piliavin inferred ("an ill victim is helped more readily than a drunk one"). Rewriting the observation, or quoting the table back, is not a conclusion and earns nothing. Asked for a conclusion add the inference; for an improvement say what you would change.
A result offered where a conclusion was asked is a recurring zero (June 2023 P2 Q1f; June 2024 P1 Q5a, Q11a).
The drunk victim was NOT ignored
"Nobody helps a drunk man; cities walk past emergencies" — every clause is wrong. The drunk victim was helped about half the time (19 of 38), just less often and slower than the cane victim. Overall the picture is helping on most trials. The cause is costs, not character: hesitating over a drunk-seeming man judges the situation, not the person.
The drunk-versus-cane direction is a safe conclusion for this study, while the bystander-effect misreading is the recorded error (June 2019 P1 Q21a; June 2024 P1 Q25).
Strength/weakness named, not justified
"A weakness is that passengers did not consent" identifies but does not justify — half the mark. Add the consequence: "so a distressed passenger could not avoid the scene or withdraw before the next station — a question about protection from harm." Use point → why → consequence; it rescues a strength too, as no consent means no demand characteristics.
Identification without justification is named on strength and weakness items (June 2024 P1 Q11b, Q15b).
Two marks need two results
A 2-mark findings question wants two unique results, not one restated. "The cane victim was helped more" then "the drunk was helped less" is the same result twice. A genuine second result is a different measure: the speed of help (~5 s vs ~109 s), ~90% male first helpers, or help not falling away as the carriage filled. Pick different variables.
A 2-mark describe needs two unique points rather than the same point reworded (June 2023 P2 Q22).
Field experiment ≠ observation
The study is a field experiment, and two mislabels recur. Not an observation: observers recorded behaviour, but the deciding feature is the manipulated IV — cane versus smell of alcohol, trial by trial. Not a natural experiment: that needs an IV the researcher cannot control, but this was staged. Manipulated IV plus everyday setting = field experiment.
Reach the 7-9 band on the Assess
The 9-mark Assess is AO1 3 / AO2 3 / AO3 3, ceiling AO3. AO3 needs AO2 — no scenario link scores zero. Give AO1 (62 of 65 vs 19 of 38, diffusion not found), AO2 on the scenario's detail, a supporting and limiting point, then a judgement.
Quote the detail, not the name
Application uses the scenario's own detail — not the name, not the stem. A can of lager on the bus is the study's drunk condition: help on about 19 of 38, median near 109 s. Match each detail to a study feature; say what the study does and does not predict.
Learn the numbers as AO1
AO1 marks reward precise figures; vague recall loses marks. Bank: 62 of 65 vs 19 of 38; median ~5 s vs ~109 s; ~90% male helpers; 103 trials. 62/19 gives the ill-vs-drunk conclusion; help not falling away shows diffusion was not found.
The specification asks for four things about this named study: its aim, its procedure, its findings (results and conclusions) and its strengths and weaknesses. Learn them as four blocks, because that is how the questions are set.
Bystander intervention — a person who is not directly involved choosing to help someone in need.
Bystander effect — people being less likely to help, and slower to help, when other people are present than when they are alone.
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