EC2 Excel
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EC2 Excel
Revision — Cambridge Business Studies (0450) — EC2 Excel
Section 1 · Understanding business activity
1.1
Business activity
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1.2
Classification of businesses
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1.3
Enterprise, business growth and size
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1.4
Types of business organisation
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1.5
Business objectives and stakeholder objectives
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Section 2 · People in business
2.1
Motivating employees
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2.2
Organisation and management
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2.3
Recruitment, selection and training of employees
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2.4
Internal and external communication
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Section 3 · Marketing
3.1
Marketing, competition and the customer
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3.2
Market research
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3.3
Marketing mix
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3.4
Marketing strategy
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Section 4 · Operations management
4.1
Production of goods and services
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4.2
Costs, scale of production and break-even analysis
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4.3
Achieving quality production
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4.4
Location decisions
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Section 5 · Financial information and decisions
5.1
Business finance: needs and sources
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5.2
Cash-flow forecasting and working capital
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5.3
Income statements
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5.4
Statement of financial position
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5.5
Analysis of accounts
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Section 6 · External influences on business activity
6.1
Economic issues
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6.2
Environmental and ethical issues
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6.3
Business and the international economy
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